Web design involves arranging web page elements to make them easily visible. This can include using contrast to highlight certain elements, such as your logo or CTA buttons. It also focuses on the principle of emphasis, which ensures that important elements are highlighted.
The key is to keep user experience in mind. Users want to feel comfortable, and a well-designed site will help them do that.
User-friendly
Having a user-friendly website is essential for any modern business. It can impact critical factors like customer satisfaction, search engine rankings, and conversion rates. A website that is easy to use and navigate helps potential customers build trust and loyalty, resulting in higher sales and revenue.
During the web design Dundee process, designers strive to create a cohesive composition that is pleasing to the eye. This is done by using the principles of art and design, such as balance, emphasis, and white space. White space is an empty area in a composition that’s intentionally arranged to create visual balance and harmony.
A website that’s easy to navigate also makes it easier for administrators to identify and resolve problems. This streamlines the management of websites and boosts productivity. Additionally, a user-friendly website is more accessible to persons with disabilities. This could open the door for a new market that would otherwise be missed by businesses that don’t invest in user-friendly websites.
Responsive
A responsive website offers a consistent experience across all devices. It improves engagement, amplifies leads and sales, and allows customers to access content on the go. It’s also a great way to boost your SEO, as Google gives priority to sites that are mobile-friendly.
Responsive web design involves the use of CSS and HTML to control layout and style on a page. Its primary features are fluid width, flexbox, and media queries. A fluid width design uses percentage values to set the size of different container elements. This can be more efficient than using a fixed value.
A flexbox is a flexible grid system that can adapt to different screen sizes and browser widths. It’s a simple and effective solution for responsive websites that require more flexibility than a percentage-based layout. It’s also ideal for layouts that contain images or other large elements. The media query feature is a powerful tool that lets you modify the behavior of your site according to specific breakpoints.
SEO-friendly
A web design should be SEO-friendly to rank high in search engine results pages (SERPs). This is a critical step in the website development process because it allows you to reach more customers and increase your brand visibility. A well-designed website will help you achieve this goal by providing a better user experience, increasing customer loyalty, and boosting sales.
When designing a website, make sure to include keywords in your content and use them in the title and tag. These keywords will be used by search engines to determine your website’s rankings in a particular keyword or phrase. Using accurate keywords will also reduce the time it takes to change content for the purpose of SEO.
In addition, ensure that your site’s text is easy to read. Whether it’s your home page or blog, make sure the font size is large enough to allow users to easily read it. A readable text will increase your website’s SEO-friendliness and increase its user appeal.
website Design Dundee
Apple’s website features high-quality product photos and videos that captivate consumers. The site also serves as a hub for news, updates, and educational resources. Moreover, the website is responsive and accessible, which reflects Apple’s ethos of innovation that empowers individuals.
One of the most striking aspects of the website is its consistency in design and branding. This helps the brand stand out from competitors and makes it easy for visitors to find what they’re looking for.
The website uses a combination of client-side and server-side technologies to run smoothly. Its front-end is built with HTML and CSS, while its back-end is programmed with languages like PHP, Ruby on Rails, and Java. The use of these languages allows the website to scale to handle sudden spikes in traffic. In addition, the website’s architecture is well-structured, which enables it to cope with unexpected updates. In addition, the Apple website demonstrates how to keep information clear and concise while providing users with all of the technical specifications they need to make a purchase decision.
by Jenny Martiny Branding & Consulting